Broadcast stations which do not comply with the FCC’s EEO/AA requirements are subject to

a. fines
b. sanctions
c. short-term license renewal
d. license revocation
e. all of the above


e.

Communication & Mass Media

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A marketing company compares the value of its story to the space in paid advertising. What is this comparison called?

a) Advertising value equivalency b) Evaluating media impressions c) Measuring advertisement reach d) Assessing pilot tests

Communication & Mass Media

An hourglass sequence places funnel sequences top-to-top by beginning with closed questions, proceeding to open questions, and closing with closed questions.

Answer the following statement true (T) or false (F)

Communication & Mass Media

According to William James's model, the __________ self is the element of the self which is reflected in all the tangible things you own.

Fill in the blank(s) with the appropriate word(s).

Communication & Mass Media

Nate Silver correctly predicted the outcomes of the Presidential election and U.S. Senate elections in 49 out of 50 states during the 2008 elections

Indicate whether this statement is true or false.

Communication & Mass Media