Explain the advantages of systems selling
What will be an ideal response?
Many business buyers prefer to buy a complete solution to a problem from a single seller rather than buying separate products and services from several suppliers and putting them together. The sale often goes to the firm that provides the most complete system for meeting the customer's needs and solving its problems. Such systems selling (or solutions selling) is often a key business marketing strategy for winning and holding accounts.
You might also like to view...
The ?rst step in the team organization process is
A) selecting a meeting format B) identifying roles C) training the members D) recruiting members
If the balance of prepaid insurance was the same on January 1, 2016, and December 31, 2016, then the insurance expense would_____________the cash payments made for insurance during the year
Fill in the blank(s) with correct word
Which of the following procedures would the auditor perform in testing the completeness assertion for accounts payable?
a. Examine a sample of cash disbursements made after year end to determine whether the disbursements were for goods applicable to the previous year. b. Reconcile vendor's statements with the accounts receivable trial balance. c. Examine production equipment for useful lives. d. Gather purchase orders immediately previous to and subsequent to year-end.
In most cases, technicians, receptionists, bank tellers, and other non-sales personnel can do little to help with prospecting
Indicate whether the statement is true or false