Which of the following personal communication channels consist of company salespeople contacting buyers in the target market?
A) expert channels
B) social channels
C) advocate channels
D) independent channels
E) informal channels
C
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A consequence of who we are, what we choose to see, and where we are is known as which of the following?
A. selective exposure B. halo effect C. horn effect D. perception
Survey questionnaires may be administered in four major modes: 1. telephone interview, 2. personal interviews, 3 . mall interviews, and 4. electronic interviews (Figure 7.4 in text)
Indicate whether the statement is true or false
Worthington's Farm is an old poultry farm in Mount Prospect, Illinois. For years, it has used wooden coops to haul its poultry to the market
The owner of the farm needs to buy some replacement coops and is considering buying plastic coops that are slightly more expensive than wooden ones but much easier to clean after use. Consequently, the owner of Worthington's Farm ordered 100 customized coops from its regular supplier. This exemplifies ________. A) a modified rebuy B) a new task C) a straight rebuy D) derived demand E) composite demand
Carrie tends to purchase various brands of bath soap. She has never been loyal to a specific brand; instead, she does a lot of brand switching. In this example, Carrie exhibits ________
A) routine response problem solving B) significant problem solving C) limited problem solving D) opinion leadership E) subliminal perception