The generic cognitive message strategy is a(n):
A) claim of superiority based on a product's specific attribute or benefit, which cannot be made by a competitor
B) direct promotion of product attributes or benefits without any claim of superiority
C) explicit, testable claim of uniqueness or superiority that can be supported or substantiated in some manner
D) untestable claim based upon some attribute or benefit
B
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On March 1, Bartholomew Company purchased a new stamping machine with a list price of $87,000. The company paid cash for the machine; therefore, it was allowed a 5% discount. Other costs associated with the machine were: transportation costs, $3000; sales tax paid, $6520; installation costs, $1850; routine maintenance during the first month of operation, $2900. What is the cost of the machine?
A. $96,920 B. $92,170 C. $94,020 D. $82,650
Sof' Chair Company contracts to deliver 100 chairs to Stuffy Furnishings Store on May 1 for which Stuffy agrees to pay. Sof' tells Stuffy on April 15 that delivery will be delayed until June 1. Stuffy may A)?await performance, sue Sof', or suspend its own performance
B)?only await Sof's performance for a commercially reasonable time. C)?only sue Sof' for breach of contract. D)?only suspend its own performance.
The Great Brands campaign, developed by the American Advertising Federation, promoted the economic power of advertising by
A. featuring companies synonymous with quality advertising. B. providing financial incentives to smaller firms in the industry. C. enforcing restrictions on unethical and immoral advertising. D. voting against offensive and obnoxious advertising. E. protesting against restrictions enforced by the Children's Advertising Review Unit.
Sophisticated customers, both industrial and consumer, no longer talk about price increases – they demand price reductions!
a. True b. False Indicate whether the statement is true or false