As a firm's product moves along the product life cycle, marketing managers can expect all of the following to occur EXCEPT
A. the necessity of changes to the firm's marketing mix.
B. increasing industry profits until total product sales finally reach their decline.
C. a shift in the competitive environment toward pure competition or oligopoly.
D. potential changes in customers' attitudes and needs.
E. total product sales peaking at the market maturity stage.
Answer: B
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a. Responsible Corporate Officer doctrine b. impossibility defense c. mens rea defense d. respondeat superior defense
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a. True b. False Indicate whether the statement is true or false
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Indicate whether the statement is true or false