An implied in fact contract is formed by conduct
a. True
b. False
Indicate whether the statement is true or false
True
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Fashion designer Oscar Renta reverting to his old family name of de la Renta because it sounded more elegant is an example of the product improvement approach
Indicate whether the statement is true or false
Set during the marketing research process, ________ are the specific, measurable goals the decision maker seeks to achieve in conducting the marketing research.
A. marketing research plans B. research objectives C. measures of success D. research constraints E. hypothetical scenarios
If you receive an invitation to your 25th high school reunion, you will be much more likely to notice ads for various weight-loss programs, diet foods, and skin rejuvenators than if you are invited to an annual family picnic. This is an example of how ________ affects perception.
A. self-concept B. persuasion C. mental files D. an evoked set E. user-set
In explaining students' test scores, which of the following independent variables would not best be represented by a dummy variable?
a. Gender b. Race c. Number of hours studying for the test d. Marital status