What is the best way to use connectors for a particular MPR campaign?
A) distributing backgrounders to all the connectors available to a firm's marketing department
B) providing both modern and traditional media connectors with product clippings and photos
C) sending press kits to connectors involved in new media to ensure the highest credibility
D) selecting only the connectors who will reach the desired audience with the appropriate impact
E) waiting for connectors to contact the marketing department for information needed for an article
D
You might also like to view...
Compound interest is
A) calculated by multiplying the principal times the rate times the period of time. B) interest on the original principal plus any past unpaid accrued interest to date. C) interest on the original principal paid or received. D) interest on any past unpaid interest accrued to date.
Corporations sell equity in the form of ________.
A. debt B. ownership C. stock D. perks
Allocating common fixed costs to segments on segmented income statements increases the usefulness of such statements.
Answer the following statement true (T) or false (F)
Which of the following is a challenge for a B2C e-commerce business?
A. The amount of time involved in modifying the appearance of the website B. The inability to change prices quickly C. The inability to change merchandise mixes quickly D. Customers who refuse to purchase a product without first seeing it