When you are writing a television commercial, it’s usually more effective when you

a. Repeat, repeat, repeat because viewers don’t remember very much
b. Explain all the action with a voice-over or text
c. Try to capture the viewer’s attention in the first few seconds
d. Start slow and build to a big finish


c. Try to capture the viewer’s attention in the first few seconds

Communication & Mass Media

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Your speakinggoal should be to eliminate nervousness

Indicate whether the statement is true or false

Communication & Mass Media

Substantive warrants link the evidence to the claim based on

the reliability of the support materials. Indicate whether the statement is true or false

Communication & Mass Media

What are the three stages of the interpersonal perception process?

What will be an ideal response?

Communication & Mass Media

_________ results in the best, and _________ results in the worst psychological and sociocultural adaptation outcomes.

a. Integration; marginalization b. Separation; assimilation c. Marginalization; integration d. Assimilation; integration

Communication & Mass Media