After it came to light in 2017 that Wells Fargo employees fraudulently opened customer accounts to hit sales quotas, rehabilitating this bank's shattered reputation was expected to be time-consuming and costly because its employees' actions could
A. result in increased corporate taxes on the bank's profits.
B. result in higher stock prices and higher returns on invested capital.
C. result in poaching talented employees from rival banks.
D. result in the increased costs of servicing the bank's customers.
E. lead to unnerved creditors and increased risk of default on loans due to potential business fallout.
Answer: E
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Cicero Manufacturing Inc sells gloves at local ski resorts during the winter months. Each pair of gloves sells for $15. The following sales forecast (in units) has been prepared for October 2012 through March 2013: October 500 November 800 December 1,000 January 1,200 February 900 March 600 Historically, the cash collection of sales has been as follows: 60 percent in the month of sale, 35 percent
in the month following sale, and 4 percent in the second month following sale. The remaining 1 percent is uncollectible. Cash receipts for January are expected to be: A) $13,170 B) $51,975 C) $10,800 D) $16,530
Which of the following is true of an unsought product?
a. Marketers of unsought products often use selective, status-conscious advertising to maintain the product's exclusive image. b. Consumers buy unsought products regularly, usually without much planning. c. New products are categorized as unsought products until advertising and distribution increase consumer awareness of them. d. Consumers usually buy an unsought product only after comparing several brands or stores on style, practicality, price, and lifestyle compatibility.
Janine was tired of her winter coat, so she sold it to her friend, Marissa. This is an example of ________ marketing.
A. BBC B. C2C C. B2C D. C2B E. B2B