Which of the following statements about environmental forces is most accurate?
A. An organization that incorporates the marketing concept can exert just as much influence on environmental forces as they can exert on that organization.
B. Environmental forces are almost always controllable if the marketing department correctly scans them.
C. Some environmental forces can actually enhance a firm's marketing opportunities.
D. Environmental forces consistently result in negative outcomes for an organization.
E. Environmental forces can almost always be predicted.
Answer: C
You might also like to view...
How are cash equivalents reported or disclosed in the financial statements?
a. They appear only on the statement of cash flows. b. They are included with short-term investments under current assets on the balance sheet. c. They are included with cash under current assets on the balance sheet. d. They are disclosed only in a footnote to the balance sheet.
Allowing only certain employees to order goods and services for the company is an example of what internal control procedure?
a. Segregation of duties b. Safeguarding of assets and records c. Independent verifications d. Proper authorizations
The following information is available for Baxter Manufacturing for April: Actual machine hours 840 Standard machine hours allowed 900 Denominator activity (machine hours) 1,000 Actual fixed overhead costs$3,800 Budgeted fixed overhead costs$4,000 Predetermined overhead rate ($1 variable + $4 fixed)$5 Is the production volume variance for April favorable or unfavorable?
A. Favorable. B. Unfavorable.
Significant business develops in Mexico for Natural Beauty Cosmetics, Inc., a U.S. firm. Natural Beauty appoints Ojos, Ltd., a Mexican firm, to act as Natural Beauty's marketing representative in Mexico. This is
A. a joint venture. B. franchising. C. indirect exporting. D. licensing.