What market researcher said subliminal messages can affect media consumers?

A) Jim Vicary
B) Wilbur Schramm
C) Ernest Dichter
D) Richard Branson


Answer: A

Communication & Mass Media

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Mass communication is an example of which type of one-on-many communication?

A. one receiver to many senders B. one sender to many receivers C. one receiver with many messages D. one sender with many messages

Communication & Mass Media

Emotions that are authentic and play a central role in working with others illustrates

a. emotional work. b. emotional labor. c. emotion toward work. d. emotion at work. e. emotions with work.

Communication & Mass Media

In which of the following would a team use metaphors and comparisons to enhance creativity?

A. Metaphorical thinking B. Fantasy Chaining C. Both A & B D. None of the above

Communication & Mass Media

The concept of feedback refers to any verbal or nonverbal response you can see or hear from others

Indicate whether the statement is true or false

Communication & Mass Media