A marketer who starts selling to the business market, after having spent most of his career selling directly to consumers, will quickly come to realize that business customers are very demanding. Business customers place a high value on which of the following aspects of a buying relationship?
A. The geographical location of the selling firm
B. The long-term business strategy of the selling firm
C. The size of the selling firm
D. The mix of services offered by the selling firm
E. The packaging of the product
Answer: D
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People who seem good at self-observation and self-control guided by situational cues to social appropriateness are often referred to as ______.
A. risk takers B. psychopaths C. high Mach D. high self-monitors
Breakeven analysis adjusted for a targeted profit
A) is a difficult computation that is not normally employed. B) decreases the number of units required to breakeven. C) is excellent for performing "what-if" analysis. D) is a poor basis for evaluating the profitability of a venture.
A commission merchant would most likely sell which of the following?
A) agricultural products B) durable goods such as furniture C) convenience goods such as gum and candy D) clothing and textiles E) real estate
The journal entry to close the Fees Earned, $275, and Rent Revenue, $200, accounts on December 31st during the closing process would be:
A) Dec 31 Fees Earned 275Rent Revenue 200Income Summary 475 B) Dec 31 Income Summary 475Fees Earned 275Rent Revenue 200 C) Dec 31 Revenues 475Income Summary 475 D) Dec 31 Income Summary 475Revenues 475