How have researchers shown that a simple visual stimulus can affect a person's behavior? What has research revealed about subliminal persuasion?
What will be an ideal response?
Answer: A good answer will include the following key points.
• Subliminal perception refers to the ability of a stimulus that we are not aware of to affect our behavior.
• Non-conscious processing of sensory stimuli does occur.
• Studies demonstrate that subliminal perception can have an effect on our behavior.
• Such non-conscious processing appears to occur not only in perception, but also in memory, thinking, and decision making.
• Subliminal persuasion refers to the ability of subliminal stimuli to manipulate a person's attitudes and behavior.
• Most attempts by scientists to demonstrate subliminal persuasion have been unsuccessful.
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