In marketing research, attitudinal data obtained from rating scales are often treated as ________ data
A) nominal
B) ordinal
C) interval
D) ratio
C
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The basis for global marketing expert David Arnold's framework for screening intercountry comparisons include:
A) demographic data. B) "top-down" segmentation analysis. C) "bottom-up" segmentation analysis. D) income level. E) population data.
Muriel applies for a job with Northern States Oil Company. Northern States does not hire Muriel because of her ethnicity, or national origin. This is? A) a constructive discharge
B) disparate-impact discrimination. C) disparate-treatment discrimination. D) not discrimination.
Common data quality problems include all of the following except:
A) misspelled names. B) transposed numbers. C) incorrect codes. D) missing codes. E) Internet connectivity problems.
Gifts come with no expectation of a future favor for the donor
a. True b. False Indicate whether the statement is true or false