In the speech of _____, you explain an object, person, event, or process

A) contention
B) description
C) definition
D) demonstration


B

Communication & Mass Media

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All of the following are reasons why the public relations field expanded after World War II EXCEPT

A) more scandals from top corporate officials. B) increases in suburban populations. C) advent of "big" business, government and labor. D) scientific and technological advances. E) proliferation of mass media.

Communication & Mass Media

Ford described its pickup truck as having an "EcoBoost engine," which meant it

would deliver power while also being more efficient and less polluting. Ford's characterization of its truck engine constitutes a/an _____. A) technical definition B) persuasive definition C) informative definition D) straightforward definition

Communication & Mass Media

It is a good idea to use expert testimony in a speech when your topic

a. requires that you make predictions. b. is informative. c. is humorous. d. is dull.

Communication & Mass Media

Why should a university’s PR department audit the institution’s social media profiles?

a. to develop a monthly calendar of content b. to control all posts c. to ensure a common understanding of purpose and goals exists d. to leverage analytics tools

Communication & Mass Media