Jerry made a favorable impression on Brenda upon their ?rst meeting at the company

picnic. Despite several employees warning her about Jerry's apparent lack of diplomacy,
Brenda assigned him to the customer service department.

Brenda had dif?culty
believing that the same person she met at the picnic could possibly be as tactless as the
other employees said. What type of perception is Brenda's judgement of Jerry an
example of and why?


What will be an ideal response?


Brenda's basing her decision to assign Jerry to the customer service department on limited information she gained
upon their ?rst meeting at the company picnic. Brenda's judgement of Jerry is an example of "halo and horns"
stereotyping.

Communication & Mass Media

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