Provide a brief explanation of the two types of observation-based nonquantitative data collection that may be used by interpretivist researchers (direct observation and participant observation).

What will be an ideal response?


Interpretivist researchers may apply grounded theory as they conduct their research, using direct observation and participant observation (ethnography). With direct observation, the researcher does not interact with the participants being studied, but with participant observation, the researcher interacts with the participants without changing what would occur naturally.

Communication & Mass Media

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Cultures strong in uncertainty avoidance are ______.

A. active B. contemplative C. both active and contemplative D. neither active nor contemplative

Communication & Mass Media

What are highlighted in a box that gives a major point about a news release?

a) Pull quotes b) Lead paragraphs c) Bullet points d) Key messages

Communication & Mass Media

In magazines and newspapers, the pages on which the news goes is called the news placements

Indicate whether the statement is true or false

Communication & Mass Media

"Cause-and-effect" pattern of organization can be used for either Informative or Persuasive Speeches

Indicate whether the statement is true or false

Communication & Mass Media