Explain why a global company would need to make adjustments to a highly standardized promotion campaign for different markets
What will be an ideal response?
Some language and cultural differences make adjustments necessary, as a slogan might not translate well or a certain image or color may hold a vastly different meaning in a different culture.
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Which of the following is a function of a steroid?
A. insulation against cold B. protective layer C. transmission of genetic information D. sex hormone E. long term energy storage
The practice of accepting a selling price when there is excess capacity, as long as it exceeds variable cost is called:
a. Contribution pricing. b. Differential pricing. c. Capacity pricing. d. Special pricing.
Lincoln Company engaged in this transaction: Purchased 60-day commercial paper. Indicate which section, if any, the above transaction would appear in, or relate to, on a statement of cash flows
A) Does not represent a cash flow. B) Operating activities section. C) Financing activities section. D) Investing activities section.
In cross-training, personnel _____
a. are trained to sell in self-service facilities b. have clear performance standards c. learn tasks associated with more than one job d. are encouraged to engage in long-term employment in the firm