A researcher is interested in finding out who reads the Dear Abby Column in the local newspaper. The researcher is interested in who reads the column because it is quite expensive to include. This type of research is an example of
a. Reader Profile Study
b. Item Selection Study
c. Uses and Gratifications Study
d. Journalist – Reader Study
b
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Kieran argued for keeping the school's Native American
mascot strictly because of tradition, an example of an error in logic known as a fallacy. Indicate whether the statement is true or false
Vinayis conducting an interview for the vacant HSE position. He wants to ask questions to gaugethe candidates' personalities and jobsuitability
What is the best way to askthese types of questions while conducting the interview, and why is this method helpful? a. By beginning with closed questions and moving to open questions in an inverted funnel sequence; it encourages the candidates to respond faster. b. By beginning with broad questions and proceeding to more open ones in a funnel sequence; it helps the candidates freely express their thoughts and ideas. c. By using a combination of open and closed questions in a tunnel sequence; it helps the interviewer gather a lot of information quickly. d. By asking questions that encourage elaboration and help guide the discussion in a probing sequence; it helps the interviewer clarify the candidate's responses.
The individual who developed the motivated sequence was
a. Maslow b. Freud c. Monroe d. Selye
Which type of measure is based upon a true zero point?
a. nominal b. ordinal c. interval d. ratio