Which of the following is a disadvantage associated with an undifferentiated targeting strategy?
a. It requires a firm to tailor marketing mixes to the preferences of market segments.
b. It often results in product offerings that are unimaginative and sterile.
c. It involves a high risk of cannibalization of products.
d. It is expensive because of high production and marketing costs.
ANSWER: b
A disadvantage of an undifferentiated targeting strategy is that products emerge by default rather than design, resulting in often sterile, unimaginative product offerings that have little appeal to anyone. In an undifferentiated targeting strategy, a firm adopts a mass-market philosophy, viewing the market as one big market with no individual segments.
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Indicate whether the statement is true or false
Shoppers enter Hamilton Place Mall at an average of 120 per hour. ? a.What is the probability that exactly 5 shoppers will enter the mall between noon and 12:05 p.m.?b.What is the probability that at least 35 shoppers will enter the mall between 5:00 and 5:10 p.m.??
What will be an ideal response?
If the Chen Company sells the equipment for $3,000 cash, the entry to record the sale would be as follows:
a. Cash . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3,000 Accumulated Depreciation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .6,000 Loss on Sale of Equipment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1,000 Equipment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10,000 b. Cash . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3,000 Salvage Value . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6,000 Loss on Sale of Equipment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1,000 Equipment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10,000 c. Cash . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3,000 Salvage Value . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .6,000 Loss on Sale of Equipment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1,000 Equipment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10,000 d. Equipment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10,000 Cash . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3,000 Accumulated Depreciation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .6,000 Loss on Sale of Equipment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1,000 e. Equipment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10,000 Cash . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3,000 Accumulated Depreciation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .6,000 Loss on Sale of Equipment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1,000
Collision Corporation Data for Collision Corporation for the year ended December 31, 2012, are presented below. Credit Sales $2,000,000 Sales returns and allowances 40,000 Accounts receivable (December 31, 2012 ) 610,000 Allowance for bad debts (Before adjustment at December 31, 2012 ) 15,000 Estimated amount of uncollected accounts based on aging analysis 55,000 Refer to the information
presented for Collision Corporation. If Collision estimates its bad debt to be 2% of net credit sales, what will be the balance in the Allowance for Bad Debts account after the adjustment for bad debts? A) $15,000 B) $40,000 C) $39,200 D) $54,200