In a manufacturing company, administrative costs are included in period costs
Indicate whether the statement is true or false
TRUE
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The other laundromat, E-Z Clean, offers free pick-up and delivery during a narrow time frame, which is most likely an example of:
A) a product based on a company's resources, not customers' needs B) a product based on industry information, not company resources C) a product developed after trial and error D) a customer-facing sales staff E) a customer loyalty program
When a corporate-nonprofit alliance is distinguished by sales and other forms of direct revenue accruing to the company and the nonprofit receiving direct financial payments or the contribution of goods, services or volunteers, it is a:
a. Joint Issue promotion b. A first-order benefit c. A second-order benefit d. Corporate Issue promotion e. Co-branding
Slogans are for internal marketing to use when making marketing decisions.
a. True b. False
Diversity is limited to race, religion, gender, and ethnicity.
Answer the following statement true (T) or false (F)