The activities that are conducted within the promotions segment of the marketing mix are types of communication
Indicate whether the statement is true or false
TRUE
You might also like to view...
Your favorite magazine, Fun with Present Value, offers you four different subscription deals for the next four years. It has guaranteed its current and future subscription rates, as shown below. Which will you take, if your annual rate of discount is 6 percent and you want to get the magazine for four years?
A. A one-year subscription for $24, followed by a one-year renewal each year for $24 each year. B. A two-year subscription for $45, followed by a two-year renewal for $48. C. A three-year subscription for $72, followed by a one-year renewal for $24. D. A four-year subscription for $89.
Information as a source of power is
A. an acknowledged accumulation of information, or mastery of a body of information, on a particular problem or issue. B. the accumulation of money, raw material, manpower, time, or equipment, which can be used to create incentives for other people to comply, or as threats and punishments if they do not comply. C. power derived from being located in a particular position in an organizational or communication structure. D. the accumulation and presentation of data intended to change the other person's point of view or position on an issue.
A company purchased $1,800 of merchandise on July 5 with terms 2/10, n/30. On July 7, it returned $200 worth of merchandise. On July 28, it paid the full amount due. Assuming the company uses a perpetual inventory system, and records purchases using the gross method, the correct journal entry to record the merchandise return on July 7 is:
A. Debit Accounts Payable $200; credit Merchandise Inventory $200. B. Debit Merchandise Inventory $200; credit Sales Returns $200. C. Debit Merchandise Inventory $200; credit Accounts Payable $200. D. Debit Accounts Payable $1,800; credit Purchase Returns $200; credit Merchandise Inventory $1,600. E. Debit Merchandise Inventory $1,600; credit Cash $1,600.
The UCC imposes some different rules on merchants
Indicate whether the statement is true or false