The average number of times an individual, household, or business in a target market is exposed to an advertisement during a specific time period is:
A) reach
B) frequency
C) demographics
D) impressions
B
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Answer the following statements true (T) or false (F)
1. Current liabilities must be paid either in cash or with goods and services within one year or within the entity';s operating cycle, if the cycle is longer than a year. 2. Any portion of a long-term liability that is due with the next year is reported as a current liability. 3. The IFRS definitions of current and long-term liabilities are much different than the U.S. GAAP 4. Amounts owed for products or services purchased on account are accounts receivable.
Which term was originally used to describe long-term fundraising efforts to build institutions?
A. development B. building funds C. planned giving D. community chest
In using the variable cost concept of applying the cost-plus approach to product pricing, fixed manufacturing costs and both fixed and variable selling and administrative expenses must be covered by the markup
Indicate whether the statement is true or false
You have just returned from an interview with a company and are considering the appropriateness of a thank-you letter or note. The thank-you message is
a. not necessary if you thanked the interviewer in person before leaving the appointment. b. appropriate and should be written immediately. c. appropriate and should be written about two weeks from now if you haven't received a response from the company. d. not appropriate because it can be perceived as "pushy.".