As a seller in the business market, you have promised your customers that you have corporate credibility as one of your corporate goals. What three factors will have some bearing on whether you will be able to meet your goal and promise?
What will be an ideal response?
The three factors are:
1. corporate expertise
2. corporate trustworthiness
3. corporate likability
In other words, a credible firm is seen as being good at what it does, it keeps its customers' best interests in mind, and it is enjoyable to work with.
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