Suppose you were asked to speak at your uncle's 75th birthday party to commemorate his life's work. Identify and explain the steps you would take in developing and implementing a strategic plan for this speech. Identify the differences between each step.

What will be an ideal response?


- The steps and definitions of each:
* Identify purpose: defines the goal of the speech.
* Identify constraints: defines obstacles to obtaining the goals.
* Identify opportunities: defines assets and should reference information advantage.
* Choose the means: defines how the constraints will be minimized and the opportunities maximized; choose the best means to achieve the purpose.
* Deliver the speech: how will it modify the rhetorical situation?
* Evaluate the results: reflect on what worked and what did not.
- The answer should note a progression in the process, so each step fills in something the preceding step did not.
- Student examples will vary.

Communication & Mass Media

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