Explain how Google Analytics helped Puma develop its marketing strategy.
What will be an ideal response?
When Puma first partnered with Google Analytics, its primary goals were to showcase the breadth of its products online and centralize its online presence. But to compete in the modern age among customers who are accustomed to shopping anywhere at any time, it needed to do more than update its website. Thus, Puma integrated its advertising with its online marketing strategy to devise an overall branded content online strategy. By analyzing each product line individually, Puma came to recognize exactly which products and lines were most popular. This analysis in turn revealed the need to improve the visibility of its women's lines. To address this need, Puma decided to add inspirational women to its list of celebrity endorsements, alongside the mostly male athletes it had been featuring. In the hope of reaching more young female customers for example, Puma named Rihanna as a brand ambassador and creative director of its women's line.
You might also like to view...
An alternative that is not explicitly expressed in the options is an explicit alternative
Indicate whether the statement is true or false
Which of the following is appropriate during improvisation:
a. I’m not sure and b. No and c. Maybe and d. Yes and
Tressor Company is considering a 5-year project. The company plans to invest $90,000 now and it forecasts cash flows for each year of $27,000. The company requires that investments yield a discount rate of at least 14%. Selected factors for a present value of an annuity of $1 for five years are shown below:Interest ratePresent value of an annuityof $1 factor for year 510%3.790812%3.604814%3.4331 Calculate the internal rate of return to determine whether it should accept this project.
A. The project should be accepted because it will earn more than 14%. B. The project should be accepted because it will earn more than 10%. C. The project will earn more than 12% but less than 14%. At a hurdle rate of 14%, the project should be rejected. D. The project should be rejected because it will not earn exactly 14%. E. The project should be rejected because it will earn less than 14%.
Jake owns an old piece of exercise equipment. He has been using the equipment merely to hang his clothes on, so Jake decides to get rid of the thing. He takes the unused exercise machine to the landfill and throws it off the back of the truck. Maggie, a teenager, is at the landfill rummaging for useful items. Maggie sees the exercise equipment and decides it is just the thing to give her sister
for Christmas, so she decides to take it home. As she is loading it into the back of her pickup truck, Jake stops and tries to get it back. The landfill owner sees the commotion and decides he would like to have the equipment as well. Who has the best rights in the exercise equipment? A) They are all joint owners. B) Maggie. C) Jake. D) The landfill owner.