The National Pork Board developed "Pork. The Other White Meat" campaign. The campaign provided nutritional information and pork recipes in an attempt to encourage people to view pork as a tasty alternative to poultry and fish
Which of the following functions was the goal of this public relations campaign?
A) influencing government regulations on pork
B) gaining financial support for pork producers
C) creating newsworthy information about pork
D) maintaining relationships with pork producers
E) rebuilding consumer interest in pork
E
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Indicate the differences and similarities between the following terms: marketing plan, strategic marketing plan, and tactical marketing plan
What will be an ideal response?
An increase in a corporation's target rate would result in a(n)
a. increase in residual income. b. decrease in return on investment. c. decrease in residual income. d. decrease in both residual income and return on investment.
All of the following are guidelines an organization can use to promote the challenging of the status quo, except
A. establishing a "culture of dissent." B. forcefully creating a sense of urgency. C. creating a result-based reward system. D. fostering a culture that encourages risk taking.
Which of the following is not a generally accepted basis for inventory valuation?
a. net realizable value b. variable manufacturing cost c. replacement cost d. acquisition cost e. net realizable value reduced by a normal profit margin