Using traditional media to promote and attract consumers to a website is brand spiraling
Indicate whether the statement is true or false
TRUE
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A country's stage of economic development determines all of the following about its markets except ________
A) the size B) the degree of modernization C) the standardization D) all of the above
You are evaluating a sales training program. You are investigating the following three dimensions in your evaluation. You also want to use the Success Case Method (SCM), so you plan to conduct a SCM-based survey. For which one of the three dimensions should you conduct the SCM-based survey? (information in the parentheses indicates the category of the training impact model)
a. Training materials: How well are the training materials designed to help the trainees (sales people) practice new skills? (resources) b. Managerial support: How much incentive and support from management did the trainees (sales people) receive for using new skills? (activities) c. Knowledge gained: Did the trainees (sales people) learn the new sales techniques? (program capabilities) d. Customers’ reaction: How did the customers react to the new approach that the trainees (sales people) used? (key results)
______________ is the strength of conviction or self-regulation by the individual.
a. Ego strength b. Field dependence c. Locus of control d. Resultant luck
An employee may have grounds for a wrongful dismissal lawsuit when:
A) Her employer claims just cause but the employee disputes the grounds B) The employer gives some pay in lieu of notice but the employee feels that it is inadequate C) The employee is offered a lower position because of business loss D) A and B E) All of the above