______ is a forecasting method in which it is assumed that the demand in the next period will be the same as it is in the current period.
a. Moving average
b. Naïve approach
c. Simple average
d. Sales force opinion
b. Naïve approach
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In limited decision making, consumers _____
a. use each purchase process step, but do not spend much time on each step b. spend much time on information search c. are unwilling to spend time on shopping d. view products to have high perceived risk
LeBraun is seeking a variable rate mortgage from High Street Financial. Under the Mortgage Reform and Anti-Predatory Lending Act of 2010, which modifies the Truth-in-Lending Act, High Street must disclose the maximum amount LeBraun could pay on the mortgage, with a warning that payments will vary based on interest rate changes
a. True b. False Indicate whether the statement is true or false
_____ includes all organizations, processes, and activities involved in the flow of goods from the raw materials to the final consumer.
A. Multilevel marketing B. Direct response retailing C. Supply chain D. Wheel of retailing
Another name for present yield is
A. annual yield. B. dividend yield. C. current yield. D. yield ratio.