Various factors have contributed to the increased importance of packaging as a marketing tool. List and briefly describe these events
What will be an ideal response?
Self-service—an increasing number of products are being sold without any personal interaction, on a self-service basis. Consumer affluence—rising consumer affluence means consumers are willing to pay a little more for convenience, appearance, dependability, and prestige of better packages. Company and brand image—packages contribute to instant recognition of the company or brand. Innovation opportunity—innovative packaging can bring large benefits to consumers and profits to producers.
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Which of the following is an advantage of using the net price method for recording cash discounts on credit sales?
A) It eases communication with customers about their balances. B) It conservatively reflects current period sales revenue. C) It simplifies recording of sales returns and allowances. D) It requires less record keeping than the gross method.
Which of the following statements is most likely true of team selling?
A) It is used most often when the group of target customers is small and homogeneous. B) It consists of experts from a single area of the selling firm such as marketing or finance. C) It can unearth problems and provide solutions that no individual salesperson could. D) It is most often implemented when products are simple and distribution costs are low. E) It simplifies the process of evaluating the individual contributions of sales team members.
Twisting a paper clip during a stressful conversation is what kind of kinesic message?
A. emblem B. illustrator C. adapter D. affect display
Which of the following is NOT a categorical variable?
a. your age on your last birthday b. your cell phone area code c. your accounting class start time d. your high school graduation year