Discuss the challenges faced by traditional print media and advertisers from emerging electronic media such as smartphones and the Internet.

Question

What will be an ideal response?

Answer 1

With computers came revolutionary media options, such as the Internet and smartphones, challenging both traditional print media and advertisers to adapt. Newspapers and magazines are rushing to make alliances with cable, wireless telephone, and online companies to get a toehold in the interactive information market. By now, virtually all metropolitan news organizations and national magazines have established an online presence. News organizations are information-rich, and much of the specialized information they don't run in the paper or the magazine fits perfectly with the online world's narrower interests. Hundreds of highly targeted, upstart publications are showing up on the Web, along with magazines created by users on sites such as Flipboard. They are all, however, still trying to figure out how best to incorporate advertising into their new ventures.