Using a video clip during your speech could

A) elicit an emotional response from the audience.
B) disturb the relationship between speaker and audience.
C) improve the audience's recall of your speech.
D) All of these answers are correct.


D

Communication & Mass Media

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Since it first opened, the Edelman agency has focused on which of the following?

a. integrating social media and earned media b. building corporate reputations with PR activities c. using earned media to support marketing efforts d. establishing a diverse team of PR specialists

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The two types of oral style are __________.

A. audience centered and speaker centered B. spoken and written C. clear and ambiguous D. performative and conversational

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Who are "cultural transients"?

a. people who do not identify with any culture b. people who were raised in a dominant culture but rejected it as an adult c. people who move back and forth between cultures d. people who have been assimilated into a dominant culture

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Why are meetings considered vital public relations tools?

A) Management will likely approve of them in advance. B) They provide an opportunity for an audience to gather face-to-face. C) They fulfill a basic human need to convene and socialize. D) Both B and C. E) They are considered to be the most time-efficient of all communication tools.

Communication & Mass Media