Delivery refers to how well the product or service is brought to the customer. It includes speed, ________, and care throughout the delivery process
A) expedience
B) intensity
C) tangibility
D) performance
E) accuracy
E
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Which of the following is not a dimension of social responsibility and marketing citizenship?
A. Economic B. Ethical C. Legal D. Technological E. Philanthropic
Name and describe the three targeting strategies. For each strategy, name one advantage and one disadvantage of using the strategy.
What will be an ideal response?
What is Six Sigma?
A) a letter in the Greek alphabet that statisticians use to measure process variability B) a methodology aimed at reducing the number of defects in a business process C) a methodology aimed at reducing the amount of variability in a business process D) a methodology aimed at measuring the amount of variability in a business process
If a plaintiff establishes a prima facie case of employer discrimination, what happens?
a. the plaintiff wins compensatory damages b. the plaintiff receives a punitive damages award c. the burden of proof shifts to the employer d. the plaintiff wins compensatory damages and can win punitive damages if malice is shown e. none of the other choices