According to field research conducted with senior executives in 60 companies, many firms do not identify and act on the correct nonfinancial measures. All of the following are among the major mistakes made by companies with respect to nonfinancial measures EXCEPT:
A. Not validating
B. Measuring incorrectly
C. Not linking measures to strategy
D. Not setting the right performance targets
E. All of the above are major mistakes made by companies with respect to nonfinancial measures
Answer: E
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Indicate whether the statement is true or false
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