Henrietta designed and produced a 30-second radio commercial for Jack's Used Clunkers, a local automobile seller. Next, she had the three most widely-listened-to radio stations in town play the commercial 15 times a day, every day, for two weeks

She waited until the end of the two-week period; then she called Jack to see what his sales had been lately. What experimental design did she use?

A) classical experiment
B) one-shot case study
C) time-series
D) static group comparison
E) one-group pretest-posttest


B

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One of the best ways to lessen the severity of vicarious trauma is to focus on ______ early, according to the text.

A. engagement B. self-care C. self-reflection D. assessment

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Answer the following statement(s) true (T) or false (F)

Kohlberg has mistakenly viewed moral growth and development as universal therefore cutting across all cultures.

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Suppose you are a human resources specialist at a trucking company that implemented a random drug testing program to comply with state and federal laws. The detection rates of drug abuse have increased since implementation, but prevention rates have not changed. How might you improve prevention rates?

A. Add an EAP that trains employees to apply peer pressure. B. Add a peer-based substance abuse prevention program. C. Recognize that random drug testing is the best preventive measure you can take. D. Add a peer-based informant program for reporting suspicious behavior.

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To simplify a frequency distribution for a variable that contains a large number of categories, it is often helpful to create:

a. An absolute frequency distribution. b. A relative frequency distribution. c. A cumulative frequency distribution. d. A grouped frequency distribution.

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