Briefly describe the social characteristic of ethnocentrism and explain how this can have an impact on the success of an international manager.

What will be an ideal response?


Ethnocentrism is a cultural attitude marked by the tendency to regard one's own culture as superior and to downgrade or dismiss other cultural values. When an international manager has this characteristic, he or she is less likely to be successful, because he or she devalues the culture in which he or she is trying to do business. When the culture is devalued, relationships can be damaged, trust can be lost, and the willingness to maintain the business relationship can be broken. One way that managers can fight their own ethnocentric tendencies is to understand and appreciate differences in social values.

Business

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