Through a series of court decisions, a hierarchy of brand protection based on brand type has been created. These brand types include all but which of the following?
a. Generic
b. Fanciful
c. Symbolic
d. Arbitrary
e. Descriptive
Answer is c. Symbolic
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What does it mean to say values are ‘continuous’?
a. That our values go on forever b. That values overlap c. That values never change d. All of the above
) According to the textbook, is brainstorming an effective method for organizing all kinds of communication?
A
Executive search firms
A. help employers find the right people for jobs. B. charge job candidates a fee only after they accept a job. C. lease executive-level employees to organizations on a long- and short-term basis. D. advertise only in trade magazines.
Telfonix Corporation, a U.S. firm, and Adex, Inc, a British firm, are parties to a contract with a forum-selection clause. The forum specified in the clause
a. must be within the geographic boundaries of the United States. b. must be within the geographic boundaries of Britain. c. need not be within the geographic boundaries of either party. d. must be within the geographic boundaries of either the United States or Britain.