What happens during the sales decline stage?
A. Sales promotion is primarily targeted at intermediaries to get them interested in selling the product.
B. The total amount spent on promotion usually decreases as firms try to cut costs to remain profitable.
C. Firms do not need targeted promotion to reach customers.
D. Personal selling will probably dominate the promotion blends of consumer products firms.
E. Promotion emphasis shifts from stimulating selective demand to building primary demand.
Answer: B
You might also like to view...
Before releasing the audit report, which of the following would the auditor most likely do?
a. Issue a management letter. b. Perform an analytical review. c. Check on a schedule of partner rotation. d. Estimate client fee for subsequent services to be performed.
Which of the following statements is true of job satisfaction?
A. There is a positive correlation between job satisfaction and job security. B. There is a negative correlation between job satisfaction and employee engagement. C. There is a positive correlation between job satisfaction and on-the-job stress. D. There is a negative correlation between job satisfaction and relationships with coworkers.
A goal that is generally more effective possesses which of the following characteristics?
a. specific, challenging, and attainable b. specific, unchallenging, and attainable c. vague, challenging, and attainable d. vague, unchallenging, and attainable
________ is used when a company introduces a new item under an existing brand name to an established product line
A) Line extension B) Licensing C) Brand extension D) Co-branding E) Bundling