According to the chapter, why are BP's bright green and yellow, Texaco's red, black and white, and Sunoco's blue, maroon, and yellow so strikingly different?
What will be an ideal response?
Corporate design is particularly important for companies operating in competitive markets. Gasoline is a particularly competitive industry and firms need to be easily recognizable in different locations.
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Profit rate tends to decrease over the life of the retained customer due to increased purchases, referrals, price premiums, and increased operating costs to service
Indicate whether the statement is true or false
Describe the purposes served by a business plan
What will be an ideal response?
Globalization and expansion of product lines have resulted in ______.
A. increased randomness and volatility of demand for products B. predictable demand for products C. stabilized revenue for companies D. improved customer satisfaction
Very short work packages would be better managed by:
A) The percentage complete rule. B) The 0/100 rule. C) The caveat emptor rule. D) The prior knowledge rule.