Which of the following best describes a communication activity that includes elements such as coupons, point-of-purchase savings, sweepstakes, rebates, and free samples?
A) trade promotion
B) advertising
C) consumer-oriented promotions
D) direct-mail marketing
C
Business
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Verbal messages are considered ______ codes which represent messages through symbols.
a. language b. analog c. personal d. digital
Business
How do internal and external proposals differ?
Business
Most Western economies are completely market-directed.
Answer the following statement true (T) or false (F)
Business
Marketing activities that include the use of coupons, trading stamps, and samples that stimulate buyer purchasing and dealer effectiveness is incorporated in ________.
A. merchandising B. consumer promotion C. publicity D. trade promotion
Business