All of the following are stages in the Diffusion of Innovation model except
a. decision, adoption, and trial stage
b. polarization stage.
c. information/knowledge stage.
d. persuasion stage.
b
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Discuss the effect of culture on the organization step of the perception process.
What will be an ideal response?
The execution phase of the public relations process is known as ________
A) communication B) propaganda C) evaluation D) research E) planning
Global Pictures is about to release their second feature film. Their first film was a blockbuster, and their pre-release campaigns played a pivotal role
This time, Global Pictures wants to attract an even larger audience and at the same time to minimize the campaign cost. A team of publicity experts is planning to meet so that they can come up with an effective strategy. In this scenario, which task should they primarily focus on, and why? a) Formulate criteria; so that the group members know the group goal and when it has developed a good solutio b) Generate several possible solutions; so that the team can choose the best suggestion and save time c) Make an action chart; so that they can clearly define who is doing what so that they can have a productive meeting d) Evaluate the team's problem-solving method for the previous year; so they can decide whether to use the same method this year as well
The cultural theorists underscore the importance
of values for excellent organizations and the need for values to become part of the shared realities of organizational members. Indicate whether this statement is true or false.