If a business files a complaint with the National Advertising Division (NAD) of the Council of Better Business Bureaus claiming that one of its competitors has unfairly and deceptively depicted the business in an ad, the NAD will:
A) issue a cease and desist order if it finds the ad is indeed deceptive and misleading
B) investigate the ad to determine if the FTC Act has been violated
C) collect information and evaluate data concerning the complaint to determine if the advertiser's claims can be substantiated.
D) refer the case to the Federal Trade Commission since it involves a business filing the complaint
C
You might also like to view...
Broad-based interview questions are based on the theory that your past performance is the best indicator of your future behavior
Indicate whether this statement is true or false.
In the skills model, which of these is a general cognitive ability?
A. knowledge B. information processing C. motivation D. intellectual ability acquired over time
Harris Brown, the marketing manager at a small retail chain, wants to assess his firm's strengths, opportunities, weaknesses, and threats. Which of the following would be best suited for his purpose?
A) SWOT analysis B) cluster analysis C) portfolio analysis D) regression analysis E) Porter's five forces analysis
The experience of suppliers to the youth market indicates that this is an international market segment
A. like the retiree market. B. like the market for luxury goods. C. like the market for consumer goods. D. unlike any other market.