What national self-regulatory organization screens ads?
A. Federal Advertising Review Division
B. National Advertising Review Board
C. Federal Communications Commission
D. Consumer Federation of America
E. Better Business Bureau
Answer: B
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Theory X is a traditional set of assumptions about people.
Answer the following statement true (T) or false (F)
Compared to the collection cost of primary data, secondary data is ________
A) more expensive B) approximately the same cost C) less expensive D) nonexistent E) more elusive
Kirk Development buys on terms of 2/15, net 60 days. It does not take discounts, and it typically pays on time, 60 days after the invoice date. Net purchases amount to $650,000 per year. On average, what is the dollar amount of total trade credit (costly + free) the firm receives during the year, i.e., what are its average accounts payable? (Assume a 365-day year, and note that purchases are net of discounts.)
A. $106,849 B. $125,014 C. $117,534 D. $123,945 E. $107,918
When its sales were declining, Canadian Airline conducted a marketing survey to understand the expectations of the business traveler, its target market. It learned business travelers resent they are bosses in their own offices but are totally controlled by the airlines when they travel. Canadian Airline instituted gate-side business centers, shower facilities and massage chairs as well as continuous "power to the seat" for those who want to work on their laptops. By listening to its business travelers and providing the services they want, Canadian Airline's sales started increasing. What service recovery strategy did Canadian Airline use?
A. Act quickly B. Make the service fail safe C. Encourage and track complaints D. Learn from recovery experience E. Treat customers reactively