If you mail an annual family newsletter to update your loved ones and you don't expect a response, you are using which model of communication?

A. transaction
B. reaction
C. interaction
D. action


Answer: D

Communication & Mass Media

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Groups tend to meet our basic interpersonal needs, including personal transportation, personal artistic expression, and personal preferences

Indicate whether the statement is true or false

Communication & Mass Media

Conservative Rush Limbaugh, libertarian Dennis Miller, and liberal Rachel Maddow are all examples of current and former talk ________ moderators.

A. film B. radio C. newspaper D. television

Communication & Mass Media

CottonPlus is a sportswear company that is releasing a new casual sportswear line. The company approaches a basketball star to endorse the new line and also hosts a 10k where the star is spotted wearing the new clothes

Which element of a program plan is best illustrated in this scenario? a) Tactics b) Strategy c) Evaluate d) Budget

Communication & Mass Media

The cultivation differential is measured by subtracting the percentage of heavy views' television answer to the question from the percentage of light viewers who gave the television answers

Indicate whether the statement is true or false

Communication & Mass Media