Answer the following statement(s) true (T) or false (F)

1. Measurement is more than just collecting data and analyzing it--there has to be a measurement strategy for how to use the data effectively for the brand.
2. Budgets operate like guidelines for a social media plan. There is wiggle room to spend since it’s for online purposes.
3. When you are implementing a measurement strategy, you want to make sure you are using jargon to make sure your budget and activities get approved.
4. It is important for social media professionals to learn from insights and adjust when needed for their social media efforts.


1. True
2. False
3. False
4. True

Communication & Mass Media

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Suppose you were at a wedding reception and were asked to give a congratulatory speech to the bride and groom with no prior notice. You would be giving a(n)

A) extemporaneous speech. B) motivated speech. C) memorized. D) impromptu speech. E) manuscript speech.

Communication & Mass Media

In a 2000 decision, the U.S. Supreme Court overturned a state law that banned partial birth abortions. The case:

a) Bowers v. Hardwick; b) Griswold v. Connecticut; c) Planned Parenthood v. Casey; d) Rust v. Sullivan; e) Stenberg v. Carhart.

Communication & Mass Media

What did Fritz Heider mean when he described us as "naive psychologists"?

What will be an ideal response?

Communication & Mass Media

ADR is not used as often as it once was in the film industry

a. true b. false

Communication & Mass Media