Which of the following statements about marketing research and marketing information systems is true?
A. Marketing information systems gather, access, and analyze data from intra-company sources, while marketing research handles all external sources.
B. Neither involves the use of big data.
C. Marketing information systems tend to increase the quantity of information available for decision making, but with some decrease in quality.
D. Both tend to focus on nonrecurring information needs.
E. None of these answers is correct.
Answer: E
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What will be an ideal response?
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