Rivera Inc, a leading mobile manufacturer in the United States, manufactures a new product similar to its existing line of high-end smart phones to meet the demands for a low-cost product in the developing countries
They also plan to use new ads that are more sensitive to those countries. In this case the product marketing strategy used by Rivera is referred to as ________.
A) mono adaption
B) product extension/ communication adaptation
C) dual extension
D) dual adaptation
D
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In the _____ phase, specialists ensure that all data is consistent.
A. loading B. extraction C. transformation D. divisional
The greatest strength of generic brands is in the prescription drug industry
Indicate whether the statement is true or false
One major difference between leader pricing and bait pricing is that bait pricing is criticized as unethical, while leader pricing is not.
Answer the following statement true (T) or false (F)
In Squish La Fish v. Thomco Specialty Products, involving an adhesive that did not work as hoped in product packaging, Squish La Fish sued the adhesive seller for negligent misrepresentation because:
a. Squish La Fish could not use the adhesive because it was toxic b. Thomco raised the price of the adhesive after Squish La Fish agreed to buy it c. Squish La Fish felt that it relied on Thomco's false information about the adhesive and suffered economic losses as a result d. all of the specific choices e. none of the specific choices