Melinda, an auto insurance agent, would like to forecast the number of 16-year-olds in her county who will be eligible to apply for driver's licenses next year. Identify three potential sources of information and discuss the advantages and disadvantages of each.
What will be an ideal response?
Melinda could use the birth data from her area 15 years ago, but there is no guarantee that all of these babies, now teenagers, still live in the county. The advantage is that this is secondary data and should be readily available.?Melinda could canvas all the high schools in her county to determine the number of freshmen in each and then combine the numbers. This is also secondary data and easily obtained. However, some of today's 15-year-olds may not be freshmen so the data may not be accurate.?Melinda could send questionnaires to every household in the county asking how many 15-year-olds live in the house. The problem here is the expense of creating the questionnaire and mailing it. The return rate on direct mail is very low so the numbers will likely be understated.?Students may generate other ideas. Each idea should include both the advantages and disadvantages of the source of information.
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Which of the following is a tip for writing more effectively for business purposes?
A. avoid using a subject line when sending an e-mail B. start by stating your purpose and what you expect of the reader C. use the passive voice (rather than the active voice) D. construct interesting, complex sentences E. begin an e-mail with an informal greeting like "Hey"
As a branding manager, you have recommended to your board of directors a corporate policy of umbrella branding. What are the advantages that your company might gain from this?
What will be an ideal response?
Regulations and policies enforced by which of the following federal organizations are most likely to have an impact on the efficiency of marketing distribution channels?
A) Food and Drug Administration B) Environmental Protection Agency C) Federal Communications Commission D) Federal Trade Commission E) Interstate Commerce Commission
Which of the following occurs when a corporation's board of directors declares a 10% stock dividend?
A) Stock Dividends will be credited for the new shares times the current market value of the stock. B) Stock Dividends will be debited for the new shares times the current market value of the stock. C) Stock Dividends will be debited for the new shares times the par value of the stock. D) Stock Dividends will be credited for the new shares times the par value of the stock.