The key to cause-related marketing is to find a cause that resonates with consumers, whether or not that cause matches a particular company's business

Indicate whether the statement is true or false


FALSE

Business

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A credit memorandum means that an amount was added to the bank balance; a debit memorandum means that an amount was deducted

Indicate whether the statement is true or false

Business

Jones acted as Blake's agent for 12 years before this contract of agency was dissolved by Blake. However, Blake failed to convey this fact to those vendors with whom Jones contracted in the past. Which of the following is likely to occur if Jones negotiates future contracts with these vendors on Blake's behalf?

A) Blake can rescind those contracts since Jones is no longer an agent. B) Blake can sue the vendors for contracting without authorization. C) Blake would be bound by those contracts and would have to pay the contracted price. D) Blake can claim compensation from Jones for any profits made.

Business

Interaction with the ASP page in the main window of Web Developer can occur in

__________ view and __________ view. Fill in the blanks with correct word

Business

Which of the following would not diminish the risk of entry of potential competitors for an established company within an industry?

A. Government prohibition of market entry in the company’s industry. B. Consumers prefer the established company’s product. C. Potential competitors cannot match the established company’s lower cost structure. D. The established company does not benefit from cost reductions due to mass production of standardized products. E. Customers are locked into the established company’s product due to the high amount of energy, time, and money it would take to switch to a new product.

Business