Ego drive is an inner force that propels a salesperson to attempt to close a sale
Indicate whether the statement is true or false
TRUE
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It has been observed that most new products have shorter product life cycles. What is the reason for this?
A) Most new products do not use technology. B) Most new products are not backed by a marketable idea. C) New products do not get adequate management support. D) Social and governmental constraints lead to this failure. E) Rivals quickly copy products that are successful.
Explain market offerings and marketing myopia
What will be an ideal response?
A large food retailer acquiring a cheese factory is an example of
A. dual distribution. B. horizontal integration. C. internal expansion. D. establishing a tying contract. E. vertical integration.
Interest income would come from earnings on
A) stocks. B) savings accounts. C) capital gains on investments. D) sale of mutual funds.